Still NUTS!
Explore the extraordinary culture behind the greatest success story in the history of commercial aviation
NUTS?…You decide.
Is it nuts for a business to:
- believe customers come second?
- settle a major legal dispute by arm wresting?
- avoid formal, documented strategic planning?
- define itself as a cause and a movement; not a company?
- loath the titles and trappings of “terminal professionalism”?
If nuts is defined as: impassioned people who come to work fully-awake, fully-engaged, firing on all cylinders, then Southwest Airlines is still nuts!
And, they’ve created…
46 consecutive years of profitability!
Learn Southwest’s Secrets
This case study is an inspiring deep dive into what makes Southwest Airlines one of the most admired and emulated companies in the world.
Based on the Freiberg’s world-wide bestseller, NUTS, participants will learn how Southwest “crusaders” turn more planes with fewer people and less resources than their competitors.
Leadership Shapes Culture.
Culture Engages people.
People Make Capital Dance.
If you want to create the BEST place where the BEST people can do their BEST work this 2-day seminar will take you there.
Still NUTS will show you how Southwest Airlines built a culture that is an extraordinary magnet for world-class talent—a culture characterized by:
- a warrior-like resilience that defies the odds,
- a restless curiosity that is not afraid to experiment,
- a maniacal focus on “wowing” the customer,
- rigorous discipline and accountability and,
- a missionary zeal for fighting a noble, heroic cause.
differentiate yourself!
Discover what Southwest does, that other companies don’t, to create:
- a fun-loving workplace,
- employees who think like owners,
- unprecedented levels of engagement,
- customers who are brand fanatics, and,
- an entrepreneurial spirit that is constantly innovating.
crazy?…yes, like a fox
Have a peek into Southwest’s unique culture and see how the company stands out in a sea of sameness
Bages Fly Free
While analysts suggest Southwest could drive millions to the bottom line, they refuse to “nickel and dime” customers.
Malice in Dallas
Is it NUTS to settle a legal dispute with an arm-wrestling contest? That’s what Herb Kelleher did and the event went viral.
Self-effacing Fun
When your founder doesn’t take himself too seriously it sends a message to everyone: “It’s okay to have fun!”
Start a Cause – Create a Movement
What causes people to risk uncertainty and exposure to innovate and persevere through the messiness of change? What makes the people of Southwest Airlines more productive than any other airline in the world?
They believe they are fighting a noble, heroic cause.
In this video, our friend and Southwest’s late founder, Herb Kelleher, unpacks that for you.
create a culture that…
employees love, competitors envy and customers can’t live without…the Soutwest Airlines way!
