The Freiberg’s Award-winning Books…

profile gutsy leaders who dare to dream big, fill a room with energy and do things others say can’t be done. These compelling stories will stretch your thinking, engage your imagination and challenge you to do something now.



Southwest Airlines’ Crazy Recipe for Business and Personal Success

This international bestseller is the Freibergs first book and shows how Southwest created the greatest success story in the history of commercial aviation. It’s a book about leadership, Innovation and corporate culture—and what happens when impassioned people show up to work everyday fully awake, fully engaged and firing on all cylinders.

“If you take time to read only one business book this year, I strongly encourage you to read NUTS!”
–Tom Peters

Although much has been written about the world’s most successful airline, NUTS! remains the most detailed, comprehensive and entertaining case study on Southwest. And, with 45 consecutive years of profitability in an industry that has traditionally skated on very thin ice, the message is still relevant for those who want to learn about creating a culture of engagement, innovation and incredible customer loyalty.



A Business Strategy for Standing Out in a Sea of Sameness

These days everyone is increasingly concerned about people, planet and profit, if your company isn’t tied to a heroic cause, your business may be doomed.

Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, and ultimately, stronger profitability and growth, all of which we document in our new book CAUSE!.

CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS Shoes, Lululemon, Virgin, Southwest Airlines and PepsiCo. But CAUSE! highlights Vermont-based financial services firm National Life Group. We take an in-depth look at how National Life built its culture around a clear purpose – its cause – and that sets it apart in a sea of sameness.


Life By Design, Not By Default

7 Kick-ass Principles for Creating Success and Significance

The Most Admired Companies in the World have a few things in common:

Their spirit and idealism show up in monster beliefs and massive dreams that invigorate people.

They’re more than a company, they are a cause and a crusade. These places perform more like movements than bureaucracies.

They are insurgents, waymakers and trendsetters. They change the rules of the game because they are opportunity-led not crisis-driven.

They are defiant, deliberate and disruptive. They have little regard for the status quo and they do things others say can’t be done.

They are as human as the human beings in them. Their cultures are engaging and enriching because they are driven by love, not by fear.

They are a good kind of crazy because they are making the world better.

Premier Financial Alliance
The most successful direct marketing firm in the insurance industry is one of these companies, and this is their story.



In 2023, Bruce Bochy won his 4th World Championship with the Texas Rangers.


bochy ball!

The Chemistry of Winning and Losing in Baseball,
Business, and Life

A Gutsy Leader. A Band of Misfits. A Storied Franchise. THREE WORLD CHAMPIONSHIPS IN FIVE YEARS. Then, the worst season in franchise history.

International bestselling authors Kevin and Jackie Freiberg take you behind the scenes where few people get to go. See how the San Francisco Giants rose from the brink of disaster to a $2b enterprise and one of the most successful, enduring sports franchises in the world.


Find out how Bruce Bochy, a fearless competitor and perhaps the greatest manager of his era, handles the thrill of victory and gut-wrenching defeat. Stand in the clubhouse and listen as he rallies his team before they step onto the biggest stages in the biggest moments of their lives.

This is a BUSINESS BOOK for LEADERS, COACHES and ATHLETES who want an INSIDER’S VIEW of what great leadership looks like in the best (and worst) of times.

If you want to cultivate TEAM CHEMISTRY, inspire GRIT and RESILIENCE, and motivate diverse personalities to play AS ONE, this book is a home run.



7 Choices for Blowing the Doors Off Business-As-Usual


How would things change in your business if everyone truly understood that they have been designed to choose and they will be defined by their choices?

Boom is about creating a culture where people don’t make excuses; they make things happen. It’s about creating a POCKET OF EXCELLENCE in your own part of the organization—regardless of the conditions that surround you.

BOOM! is a full frontal assault on the victim mentality that keeps your business from being the vibrant, growth-oriented enterprise it ought to be. It challenges readers to step up and be accountable, to own it—own the customer’s experience, own cost containment, own innovation, own your own job satisfaction and your ability to make a difference.

What if you could create a culture of accountability, a critical mass of players who truly made themselves indispensable to your business and the people it serves?

You would create a “yes-fast” culture that moves with speed and agility and you would establish the rules by which your competitors must play the game.

Are you here to serve or be served? If you’ve often wondered about why they won’t let you do the remarkable, the Freibergs have some powerful answers.

Seth Godin,

Author, Purple Cow, What to Do When it’s Your Turn (and it’s always your turn)


The Freibergs’ have written the Manifesto every leader wants their company to hear! This book has the power to change your life and transform your company.

Marcus Buckingham

Author, First, Break All the Rules


Do Something Now!

Be the One Who Makes Something Happen

DSN Do Something Now! Three simple letters. Three simple words that could change your organization—change your life. The scarcest resource in organizations right now is not money or talent or ideas or power; it’s people who DO, people who add value and get things done. This book will inspire Dreamers to become Doers. Everyone wants to add value and this book shows you how.

I AM DOING SOMETHING RIGHT NOW! I am a venture capitalist. I don’t give
a 5 star out easily and certainly it is very hard to convince a guy who has built
and invested in so many companies that your ideas are better or cleaner or will make a difference. I would get this book fast, especially for entire companies. DO SOMETHING NOW shows us how to unlock the potential of personal innovation and how to harness it into actionable and accountable results.

Billy Glynn
CEO, Brand Equity, Inc.


Be a Person of Impact!

12 Strategies to be the CEO of  Your Future

To everyone in search of more… This book is your unapologetic kick in the butt, it is a reminder that you are a POI—Person of Impact and you have a pocket of influence.

Impact is about WHAT you do, HOW you do it, and WHO you are. Your impact is your reputation, your brand.

The question is: Are you actively managing it or just letting it evolve? Is your brand, and therefore your impact, haphazard and accidental or intentional and maniacally focused?

Your legacy in life will be determined by your answers.

You have been designed to choose and you will be defined by your choices. Your future is in your hands. You can reimagine, rethink, refresh, and even completely reengineer your brand. Why? Because you choose to. Your life is in your hands.

To be an unforgettable positive force in your world, it is imperative to expand your will, work and wonder

The 12 POI strategies in this book will help pave the way for you to start making intentional choices to step out of the mundane, stand out and be your best—one choice at a time.

POI—Three simple letters, three simple words that will change your life, you family, your organization, your legacy…

Change your Impact!



How a Little Care Can Teach the World to Think Big & Act Bold

This is the inside story of one of the greatest innovations in the auto industry since the Model-T. It shows how, in the face of insurmountable odds, the people of Tata Motors created the Nano, a $2500 car that disrupted an entire industry.

Nanovation unpacks eight principles that show you how innovators think and what they DO. What kind of leadership does it take to inspire people to think big and act bold? Imagine the possibilities when everyone in your organization sees innovation as their job.

The beauty of constraints. Do limitations really have to be limiting or can they be a springboard to creativity and radical differentiation?

What would happen if people were encouraged to question the unquestionable, to challenge their taken-for-granted assumptions about the way your business/industry works?

These are just some of the questions addressed in this exciting story.

Quite simply the most practical book about innovation I’ve ever read.

Vijay Govindarajan,

Professor, Tuck Dartmouth, Bestselling Author, Chief Innovation Consultant at General Electric



Companies that Blow the Door Off Business-As-Usual

The Freibergs reveal the secrets behind a number of impressive companies. Gutsy companies that have the courage to buck trends and follow their own paths to creating a BEST place, where the BEST people can do their BEST work to create a BETTER world. GUTS! takes you behind the scenes in companies known for unorthodox leadership – and record profits and details the creativity and chutzpah required to shake it up, think innovatively and get people truly engaged.

At a time when good leaders are sorely needed, GUTS! shows what outstanding leadership looks like. These entertaining stories of companies that blow the doors off business-as-usual are loaded with compelling insights and success strategies. GUTS! will inspire you to lead with love and teach you how to turn your business into an extraordinary magnet for world-class talent.

Ken Blanchard

Coauthor of The One Minute Manager and The Leadership Pill™