“Championships don’t just happen.”

“These pages reveal that a special kind of leadership, deployed at all levels, made the difference. Enjoy Bochy Ball.”

Chris Berman
Sportscasting Legend

A Gutsy Leader. A Band of Misfits.
A Storied Franchise.


Bochy Ball Takes You Behind the Scenes and Shows You How They Did It.

I was struck at how similar Bruce Bochy’s work managing the storied San Francisco Giants is to a film director.

He operates in the foreground by staying in the background, he listens more than he talks, he never draws out a great performance but makes the conditions possible for one to emerge. He puts the necessary puzzle pieces together but the success belongs to the team alone.

francis ford coppola

Film Director

This book is so good that even a Los Angeles Dodgers fan will love it.

Bruce Bochy’s three World Series rings give him insight and credibility that few leaders possess. In BOCHY BALL, you’ll learn how to apply his wisdom – a maniacal drive to win coupled with a deep sense of humility and community – well beyond the baseball diamond.

Daniel H. Pink

Author, WHEN and To Sell is Human

“If you want to build a celebrated culture and a strong, enduring brand, read Bochy Ball.”

Chip Bergh

President and CEO

A business book on a baseball franchise–an inspiring tale of the remarkable results possible when a team chooses service over self-interest and plays for something larger than themselves.

If you’re a CEO who believes that success is built on great leadership, dive into this entertaining and actionable case study. What the San Francisco Giants have accomplished, fron the front office to the field, is truly extraordinary.

Lloyd Dean

President and CEO, Dignity Health

The Freibergs put the emphasis right where it should be—on how they make “ONE FOR ALL, ALL FOR ONE” a driving force people are passionate about; not empty spin.

This practical and entertaining book is not only for coaches, athletes and sports fanatics, but also for business leaders who aspire to bring a whole new level of positive energy to their organization and create deeper bonds within the team and within the community. Walk into the clubhouse and learn!

Kent Thiry

Chairman & CEO

Everyone can learn something from a world-class coach at the top of his game.

Bruce Bochy and the Freibergs give practical and actionable advice for anyone leading a team or needing to get things done through people.

David Perkins

Founder, High West Distillery

I love baseball!

I love the San Francisco Giants. I love Bruce Bochy and I loved this book!

Huey Lewis

American singer, songwriter, actor

“The Freibergs have captured the spirit and strategy of a remarkable organization.

Dawn Sweeney

President and CEO

There is only one Bruce Bochy! He just might be the most respected manager in the game—ever.

Players come and go but they all love playing for him. Three different teams, three World Championships. Bruce is the link and in this detailed account of great leadership, Kevin and Jackie Freiberg show you why.

Hall of Famer Bobby Cox

Former manager, World Champion Atlanta Braves

Kevin and Jackie Freiberg give great insight into a classic baseball man who sets a powerful example for all those who aspire to lead.

With unflappability and quiet confidence, Bruce created a culture in San Francisco that consistently allowed his teams to rise to the occasion when it counted most.

Hall of Famer Joe Torre

Former manager, World Champion New York Yankees

Bochy Ball provides all of us a championship learning experience that translates wherever competitive challenges exist!

Long before Bruce managed three World Series Championships, his peers recognized that he belonged in the conversation with MLB’s greatest managers ever! Those titles keep adding to his credentials.

Hall of Famer Tony La Russa

Three-time World Champion
Chief Baseball Officer, Arizona Diamondbacks

“Bochy Ball is a blueprint for all organizations that understanding team chemistry is essential to their success.”

Rob Katz

President and CEO

Bochy Ball should be read by every would-be, emerging, and contemporary leader, and it would be a shame if it ends up only in the hands of sports enthusiasts.

Barry Posner

Author, The Leadership Challenge

This book is more than just a baseball book about a celebrity sports personality. It broadens the San Francisco Giants experience to a more fundamental issue—what great leadership looks like.

Marshall Goldsmith

Author, Triggers, MOJO and Lifestorming

This delightful and insightful book is proof that you can preserve your humanity and humility and win. Most of us have trouble maintaining our humanity and humility when nobody, including our boss, is really watching…an endearing counter cultural surprise.

Peter Block

Author, Stewardship, An Other Kingdom and The Empowered Manager

If you believe that character counts, culture matters and team chemistry is one of the great differentiators, don’t miss this book!

Ken Blanchard

Co-author, The New One Minute Manager

“Bochy Ball is a testament to those who believe that people give their best when you trust them and give them ownership for the outcome you’re trying to achieve.”

John Mackey


Bochy Ball will give you the formula for creating a winning team.

Cutler Dawson

Former President & CEO
Navy Federal Credit Union

Bochy Ball captures what it takes to create exceptional circumstances in baseball and in business. Read this relevant and entertaining book and you will capture it too!

Bill Whitacre

Former President & CEO
J.R. Simplot Company

Bochy Ball provides a lively and penetrating analysis of how great leaders think and what they do. The Freibergs give you a behind the scenes look at how you, too, can be a “Giant” in your field.

Mike Murphy

Former President and CEO
Sharp HealthCare

For the way he works with players and for his World Series titles, Boch will be elected to the Hall of Fame in the years to come, as arguably the greatest manager of his era.

Buster Olney

Sports columnist for ESPN: The Magazine
Author, The Last Night of the Yankee Dynasty

“A priceless dialogue with arguably one of the most successful managers in the history of the game. Thoroughly enjoyed this book, you will too!”

Joe Montana

Pro Football Hall of Famer

The Freibergs give you an exclusive look inside the mind of a fearless competitor and a master at putting players in positions to be their best when their best is needed.

Rick Sutcliffe

Cy Young and Roberto Clemente Award winner, ESPN broadcaster

If you want to go behind the scenes and see what a world-class manager does to connect with, inspire and challenge people to give it their all, this book is a goldmine of concrete examples and actionable suggestions.

Trevor Hoffman

Hall of Fame Pitcher

Chemistry is one of the hardest things to get right, but Bruce Bochy obviously cracked the code. Using Bochy’s no-BS approach, Kevin and Jackie Freiberg show you how to find your own “championship blood” and inspire it in others.

Hall of Famer Goose Gossage

World Series Champion

My best coaches brought confidence and focus to my mission–you need both to throw yourself down a mountain at 80 mph! Bochy exemplifies this kind of leadership. You can too with this book.

Steven Nyman

World Cup Champion and 3-time Olympian

“We have the greatest fans in the greatest city. Bochy’s guys appreciate this because he has challenged them to play for something bigger than just themselves.”

Hall of Famer Willie Mays

World Series Champion