To this day, the American Dream is still one of the most distinctively “American” ideals.

But sadly, people have grown weary and there is ongoing skepticism and mistrust of this so-called “land of opportunity.”

Yet for nearly 30 years as we’ve pursued stories about gutsy leaders, purpose driven organizations, and tenacious hard working people, one truth stands out:

People who feel valued, add value, and live a purposeful life are far more likely to inspire a resurgence in the soul of America.

Think about it… one successful entrepreneur can change a family. One family can change a neighborhood. A few neighborhoods can change a community, and a few communities can be the catalysts to changing the country.

Life By Design is a story about redemptive entrepreneurship. It’s about changing the trajectory of peoples’ lives through entrepreneurship, serving others, and having an impact in the world.  We unpack and highlight the principles that have empowered budding entrepreneurs to believe:

“It doesn’t matter where you come from, how you were raised, or what you’ve been told, if you are willing to dig in and work hard, the American Dream is not a myth or a thing of the past; the American Dream is still alive. And it is yours to achieve.”

The idea is simple: when people who have been ignored or dismissed are reminded of their worth and given hope through a clear plan and path for success, they are much more likely to live a Life By Design Not By Default.

Principle #1: A Company for the World –
Inspire A Culture Where Everyone Can Flourish

Do you know people who feel…Or have you felt…

DAMAGED: 

Perhaps you’ve been through an unfortunate or traumatic event in your life, and the recovery is difficult.

The principles in Life By Design will challenge the way you think, remind you of your worth, and help you develop a proven path for improving the trajectory of your life.

FORGOTTEN:

Maybe you’ve worked for a large corporation in cubicle nation and felt treated like you were a nobody – like a number. Senior management didn’t know your name or care about you as a person. Inside the company, you had no identity. Perhaps this wasn’t a corporation; it was your family, “friend” group or culture.

The principles in Life By Design will remind you, you can play an essential role in a CAUSE where you can have an impact, and your life will have meaning because of the lives you can change. 

FRUSTRATED:

If you come from a poor home or community, you might feel stuck. You want to contribute and make something significant of your life, but you can’t find a way out and up.

The principles in Life By Design highlight the importance of a platform designed to build your confidence, grow your work ethic, help you cast a vision, and give you the tools you need to design the life YOU want.

STALLED:

Feeling capped or unappreciated? Maybe you know what it feels like to be trapped in a job where you are going nowhere. Your earning potential is stalled or capped. You pour your heart and soul into projects you care about, only to find that the people above you expect you to do more with less and offer no appreciation. You feel used.

The principles in Life By Design will encourage you to engage in ongoing growth and dare to explore business building opportunities that are worthy of pouring your heart and soul into.

DISCOURAGED:

If you let it, failure can be fatal. Whether it’s a failed marriage, business, or career, a pile of debt, defiant kids, or the tragic loss of someone you love, failure can deaden your heart, distract your mind, and darken your spirit.

The principles in Life By Design prove that even though past failures may weigh you down, the power of redemption is both real and possible.

Redemptive Entrepreneurship 

Life By Design will challenge you to let go of baggage from the past. You can’t move forward and rise to your potential if mistakes and failures are holding you back.

This book invites us ALL to reset, re-imagine, resurge, and redeem our lives.

Instead of grinding through life and work, Life By Design is an invitation. It’s an opportunity to engage in a crusade that matters, it’s about exploring a movement that is changing the world.

Want to dive deeper? Grab your copy of Life by Design, Not Default today and start shaping a life of significance AND success.