The Anti-CEO Playbook

If you eat Chobani Yogurt or even know of it, watch this and know that your purchase added not only to their corporate ROI but even more importantly, an ROK – a Return On Kindness. At Chobani, they’ve built a brand founded on dignity of work, strength of character and true wealth. The founder, Hamdi Ulukaya, offers a new playbook for businesses looking for greater profit and greater GOOD.